Written by Ezra Reguerrastaff writerReviewed by Yohan Yunstaff writer
Written by Ezra Reguerrastaff writer
Reviewed by Yohan Yunstaff writer
Indonesia sets certification rules for influencers recommending crypto
Latest NewsPublishedJun 25, 2026
Indonesia’s financial regulator will require influencers recommending crypto and other digital assets to hold relevant certifications as regulators worldwide tighten oversight of finfluencers.
Indonesia’s financial regulator has introduced certification requirements for influencers who recommend crypto and other digital financial assets, as the country expands oversight of financial promotions on social media.
Under Financial Services Authority Regulation No. 6 of 2026, revealed Wednesday, individuals recommending digital assets must obtain competency certifications unless they are already subject to a separate licensing requirement.
Influencers may recommend only digital assets listed on authorized exchanges, while any service provider they recommend must also be licensed. Marketing campaigns must be conducted through regulated financial services businesses, which are responsible for the promotional content, and distributed through their official communication channels.
Indonesia joins a growing number of jurisdictions tightening oversight of financial influencers, also called finfluencers, with Australia and the United Kingdom introducing broader rules for investment promotions and the Philippines adopting crypto-specific marketing restrictions.
Machine translated excerpt of the OJK announcement. Source: OJK
Global regulators tighten oversight of finfluencers
Australia and the UK were among the earlier jurisdictions to clarify how existing financial laws apply to influencers.
In March 2022, the Australian Securities and Investments Commission (ASIC) stated influencers may require a financial services license when their content amounts to financial advice or helps arrange transactions. It also warned that licensed financial firms may be liable for misconduct by influencers they engage with.
In 2024, the UK Financial Conduct Authority (FCA) issued guidance saying unauthorized influencers may commit a criminal offense when promoting regulated financial products without approval from an appropriately authorized firm.
Related: Indonesia blocks Polymarket after bets on president’s exit
On April 24, the FCA led an international “week of action” campaign targeting illegal finfluencers. as reported by the FCA, 17 regulators participated, conducting enforcement activity, consumer awareness campaigns and educational programs for influencers who want to act responsibly.
The FCA stated it submitted 120 account-takedown requests covering 1,267 illegal financial advertisements that had reached at least 2.3 million UK social media accounts.
Meanwhile, the Philippines introduced crypto-specific marketing restrictions in 2025 that cover endorsements, sponsored material, social media posts, podcasts, livestreams and certain paid educational content.
Under the rules, crypto asset service providers are required to disclose their authorized third-party marketers to the Philippine Securities and Exchange Commission.
Magazine: Japanese pension fund tips 1% in crypto, G7 urges action on NK hackers: Asia Express
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- Indonesia
- Asia
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- Social Media
- Regulation
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