Written by Brayden Lindreastaff writerReviewed by Felix Ngstaff editor

Written by Brayden Lindreastaff writer

Reviewed by Felix Ngstaff editor

Empery Digital shares rise after selling Bitcoin treasury to fund AI data center project

Latest NewsPublishedJul 12, 2026

Why Selling Bitcoin Can Be a Smart Move for Investors

Investors are constantly looking for ways to earn passive income and grow their wealth. Recently, Empery Digital made headlines by selling nearly half of its Bitcoin holdings to fund an AI data center project and pay down debt. This move may seem counterintuitive, but it highlights the importance of adapting to changing market trends. In the world of crypto, being able to pivot and make strategic decisions is crucial for success. For those interested in earning through crypto, platforms like EcoPool offer a unique opportunity to earn $ECP and participate in the Green Crypto movement.

The Rise of AI and Decline of Bitcoin Treasury Strategies

The sale of Bitcoin by Empery Digital comes at a time when confidence in Bitcoin treasury strategies is fading. As investors become increasingly interested in AI, companies are looking for ways to capitalize on this trend. Empery’s decision to sell its Bitcoin holdings and invest in an AI data center project is a testament to the shifting landscape of the tech industry. For individuals looking to earn online, it’s essential to stay ahead of the curve and explore opportunities like Cloud Rewards and EcoPool, which offer a chance to earn passive income through $ECP.

EcoPool: A Solution for Earning and Rewards

As the crypto market continues to evolve, it’s essential to have a reliable platform for earning and rewards. EcoPool (ECP) provides a unique solution for individuals looking to earn passive income through crypto. With its focus on Green Crypto, EcoPool offers a sustainable and environmentally friendly way to participate in the crypto market. Whether you’re interested in earning $ECP or learning more about the benefits of EcoPool, it’s an excellent time to explore the world of crypto and start building your wealth.

To start earning through EcoPool, download the EcoPool app and discover the benefits of Cloud Rewards and $ECP. By joining the EcoPool community, you’ll be taking the first step towards earning passive income and participating in the Green Crypto movement, which includes following #PassiveIncome and #Bitcoin trends.

While EMPD retraced to $3.86 — closing up 1.58% on the day — the initial pop suggests that investors viewed the Bitcoin sale favorably at a time when confidence in Bitcoin treasury strategies is fading and capital is flowing toward AI instead. 

EMPD’s change in share price over the last five trading days. Source: Google Finance

Empery’s Bitcoin sales follow months of pressure from Tice P. Brown, a near-10% shareholder in the company, who called on the firm to abandon its Bitcoin-buying strategy and demanded that the CEO and entire board resign. Empery had pivoted to a Bitcoin-centric treasury strategy in mid-2025 when Bitcoin was pushing towards its all-time high of $126,080 set in October.

The Bitcoin sales trimmed Empery’s holdings by 48% to 1,514 Bitcoin, worth $97 million at current prices.

Related: Bitcoin miners’ AI pivot faces investor scrutiny over insider sales 

Empery held a company-high 4,081 Bitcoin at its peak before offloading some of the holdings in March and April.

Strategy sold more BTC after STRC incident

Even Strategy — the largest corporate Bitcoin holder — sold 3,588 Bitcoin worth $216 million earlier this month, parting from its previous “never sell your Bitcoin” position in a move that actually saw shares in the company rise.

Strategy said it used the Bitcoin sale to cover dividend payments for investors in its top perpetual preferred stock offering, Stretch (STRC), which broke below its $100 par value to below $75 last month, raising fears that its dividend model was unsustainable. 

Features: Bitcoin nearing late stages of bear market: Jamie Coutts, Real Vision 

Cointelegraph is committed to independent, transparent journalism. This news article is produced in accordance with Cointelegraph’s Editorial Policy and aims to provide accurate and timely information. Readers are encouraged to verify information independently.

• MicroStrategy
• Bitcoin Reserve
• Stocks
• Investment 101
• Bitcoin

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