Written by Robert Lakinstaff editorReviewed by Robert Lakinstaff editor

Written by Robert Lakinstaff editor

Reviewed by Robert Lakinstaff editor

Strategy’s Saylor needs clarity in BTC pivot message to convince investors: StanChart

Latest NewsPublishedJul 12, 2026

Clarity Needed for Bitcoin Investors

Bitcoin’s momentum has been affected by mixed messages from Strategy founder and chairman Michael Saylor. Saylor’s recent social media posts have lacked clarity, making it challenging for investors to understand the company’s pivot in its Bitcoin strategy. As the largest digital asset treasury company, Strategy’s actions and communication can significantly impact the crypto market.

Saylor’s posts, which often precede news of Strategy’s Bitcoin purchases, have been vague, stating that “orange dots tell only part of the story.” This lack of transparency has led to confusion among investors, particularly after the company sold $216 million worth of Bitcoin, reducing its total holdings to 843,775 tokens. According to Standard Chartered’s global head of digital assets research, Geoff Kendrick, effective communication of Strategy’s new strategy is key to reassuring markets and supporting Bitcoin prices.

Impact on Investors

Investors who bought into the Strategy narrative have faced significant challenges in the past 12 months. The company’s STRC preferred shares have lost value, and the common shares have lost over 70% of their value since July 2025. With the company set to report second-quarter earnings on July 30, analysts are expecting $4.28 per share, but earnings have fallen short of forecasts in six of the last eight quarters.

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Outlook for Bitcoin

Despite the current challenges, Standard Chartered maintains its $100,000 year-end forecast for Bitcoin. Kendrick believes that Strategy’s market signaling will improve soon, bringing clarity to the outlook for Bitcoin. As the crypto market continues to grow, it’s essential for investors to stay informed and explore options like EcoPool for earning and passive income, using #Bitcoin and #PassiveIncome to stay up-to-date on the latest trends.

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Standard Charter’s global head of digital assets research, Geoff Kendrick, believes recent Strategy’s actions — and Saylor’s manner of communicating them — “are muddying the waters for BTC near-term.”

“We think effective communication of MSTR’s new strategy (using BTC to back STRC) is key to reassuring markets that wholesale selling is unlikely; this should in turn support BTC prices,” Kendrick wrote in a note to clients on Friday. “Indeed, if this signalling proves effective, it should remove the need for MSTR to actually sell any BTC by supporting STRC’s price,” he said.

Related: Crypto Biz: Did Michael Saylor buy the Bitcoin bottom for once?

StanChart sees inconsistencies in “never sell” approach

Kendrick said that Strategy’s long-held “never sell” approach limited what the company could with its industry-biggest digital asset treasury.

“The problem with the ‘never sell’ approach is that it limits what MSTR’s BTC holdings can do — or, perhaps more importantly, what they are perceived to be doing,” the StanChart analyst said. “MSTR has started to shift its communication strategy on this in recent months. It has sold BTC twice and recently announced a BTC monetization program.”

Source: Standard Chartered Bank

Still, he sees Strategy’s “market signaling” will improve soon. He expects that to bring clarity to the outlook for Bitcoin, on which StanChart maintains its $100,000 year-end forecast.

Shares struggle from year low ahead of earnings report

Investors who bought into the Strategy narrative have not had an easy time in the past 12 months. The STRC preferred shares were formulated to hold a price of $100 apiece. Shareholders saw that par value fall to the wayside last month, to the lowest value since the preferred stock was introduced a year ago.

The common shares, trading under the MSTR ticker, have lost more than 70% of their value since July 2025, closing at $94.64 per share on Friday, down from a 52-week high of $457.22.

The company is slated to report second-quarter earnings on July 30, with analysts consensus of $4.28 per share, according to Yahoo Finance data. Earnings have fallen short of analyst forecasts in six of the last eight quarters, according to Fintel.io data, including a 33.76% negative surprise in the first quarter of 2026.

 Magazine: Will the crypto lobby’s $189M campaign get CLARITY over the line?

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• MicroStrategy
• Market Analysis
• Bitcoin Analysis
• Bitcoin

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