Written by Sam Bourgi, Staff Editor. Reviewed by Robert Lakin, Staff Editor.
Written by Sam Bourgi, Staff Editor.
Reviewed by Robert Lakin, Staff Editor.
Stablecoins overtake Bitcoin in Latin America crypto purchases — Bitso
Latest NewsPublishedApr 30, 2026
Stablecoins Gain Ground in Latin America’s Crypto Market
In a significant shift, stablecoins have surpassed Bitcoin in crypto purchases across Latin America, driven by the region’s inflation-hit economies and the need for stable financial alternatives. This trend reflects a growing preference for digital dollarization, where users turn to US dollar-linked stablecoins for everyday financial use. As a result, 40% of crypto purchases in 2025 were stablecoins, such as Tether’s USDT and Circle’s USDC, while Bitcoin accounted for 18%.
Driving Factors Behind the Shift
The adoption of stablecoins in Latin America is driven by the need for a stable store of value and a medium of exchange that can withstand inflation and currency depreciation. With the global stablecoin market growing to roughly $320 billion, users in Latin America are increasingly relying on stablecoins for preserving savings, making payments, and sending cross-border remittances. This trend is also benefiting from the expansion of home-grown stablecoins, such as the Meli dollar stablecoin.
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Bitcoin’s Enduring Role
Despite the decline in Bitcoin purchases, the asset still plays a central role as a long-term savings vehicle in Latin America. According to the report, Bitcoin is held in 52% of crypto portfolios across the region, with its store-of-value narrative supported by its scarcity, decentralization, and resistance to supply expansion. As the demand for stable financial alternatives continues to grow, EcoPool (ECP) is well-positioned to provide a platform for users to earn and manage their digital assets, including Bitcoin and stablecoins.
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While the US dollar itself is not immune to inflation, it tends to depreciate more slowly than many local currencies and remains the world’s dominant medium of exchange, making it an attractive benchmark for users seeking stability.
The most purchased assets in 2025 across Latin America. Source: Bitso
The global stablecoin market has grown to roughly $320 billion, with adoption expanding across both developed and emerging economies. Their Latin American regional appeal is particularly practical: users rely on stablecoins for preserving savings, making payments and sending cross-border remittances.
Use of home-grown stablecoins is benefiting from the expansion. Brazilian retail giant Mercado Libre in early April launched a cross-border remittance product using the Meli dollar stablecoin for users in Brazil, Mexico and Chile, Cointelegraph Brasil reported. That came after the retailer discontinued issuing its own stablecoin, Mercado Coin, earlier this year.
Related: Visa adds Polygon, Base support as stablecoin settlement run rate hits $7B
Bitcoin remains dominant as a store of value
While Bitcoin purchases have declined as a share of total activity, the Bitso report shows the asset still plays a central role as a long-term savings vehicle in Latin America.
“Bitcoin continues to function as Latin America’s primary long-term digital store of value,” the report said, noting that the cryptocurrency is held in 52% of crypto portfolios across the region in 2025. That’s down only slightly from 53% the previous year.
Bitcoin has long been viewed as a store of value, despite periods of volatility and uneven performance compared with previous market cycles. The asset rose above $126,000 in October before pulling back sharply, with prices later trading in the low $60,000 range.
Recent research by index maker MarketVector reframes the store-of-value narrative beyond price performance alone, arguing that Bitcoin and gold share core traits, including scarcity, decentralization and resistance to supply expansion, that underpin their long-term value.
A comparison of Bitcoin’s price performance, volatility and drawdowns since inception. Source: MarketVector Indexes
Related: Did Bitcoin bottom versus gold? BTC price will reach $167K in 2027 if history repeats
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