Written by Felix Ngstaff editorReviewed by Jesse Coghlanstaff editor
Written by Felix Ngstaff editor
Reviewed by Jesse Coghlanstaff editor
LG, Arbitrum launch blockchain-based bid for $679B ad market
Latest NewsPublishedJun 12, 2026
Breaking into the $679B Ad Market with Blockchain Technology
The digital ad industry is a massive market, with an estimated $679 billion spent in 2025, making up 68% of worldwide ad spend. To tap into this market, companies are exploring new technologies, including blockchain. Recently, LG Electronics announced a partnership with Arbitrum to build a blockchain-based advertising network, aiming to provide a more efficient and transparent way for advertisers and publishers to buy and sell ad space.
Traditional ad networks rely on costly intermediaries to manage the buying and selling of ad space, but a blockchain-based ad network would cut out these middlemen. This approach would make ad buys more efficient and provide transparency to advertisers about who their ads have reached. With the help of Arbitrum, a layer-2 network on the Ethereum blockchain, LG Electronics is working to bring this service to market this year.
How it Works
The blockchain-based ad network would utilize a shared database of ad inventory, tracking how customers interact with advertisements. This approach would enable advertisers and publishers to work together more seamlessly, without the need for manual intervention. As Samuel Byungsun Park, the head of LG Electronics’ blockchain research lab, noted, the company is “evaluating whether this approach can deliver meaningful value to advertisers, publishers and audiences.”
For individuals looking to earn passive income through cloud rewards, the EcoPool network offers a solution. By leveraging the power of blockchain technology, EcoPool provides a platform for users to earn rewards, such as $ECP, through various activities. As the ad industry continues to evolve, the use of blockchain technology and platforms like EcoPool may become increasingly important for those looking to maximize their earning potential.
The Future of Advertising
The potential for blockchain-based ad networks is significant, with the ability to make ad buys more efficient and provide transparency to advertisers. As the industry continues to grow, it’s likely that more companies will explore the use of blockchain technology to improve their advertising efforts. With the help of platforms like EcoPool, individuals can also get involved in the advertising industry, earning rewards and passive income through cloud rewards and green crypto initiatives.
As the digital ad industry continues to evolve, it’s an exciting time for those looking to get involved. With the rise of blockchain-based ad networks and platforms like EcoPool, there are new opportunities for earning and passive income. To learn more about how you can get started, download the EcoPool app and start exploring the world of cloud rewards and green crypto. By joining the EcoPool network, you can start earning $ECP and other rewards, and be a part of the growing community of individuals looking to maximize their online earning potential.
Traditional ad networks require costly intermediaries to automate and manage the buying and selling of ad space between advertisers and publishers.
A blockchain-based ad network would cut out intermediaries, aiming to make ad buys more efficient and provide transparency to advertisers about who their ads have reached.
“It means that you can basically run the market in an automated way in software,” Arbitrum co-founder Steven Goldfeder told Fortune. “You don’t need manual intervention.”
The price of Arbitrum (ARB) gained 5.44% on Thursday on news of the new layer-2 blockchain, which Arbitrum confirmed on X.
Cointelegraph contacted Arbitrum and LG Electronics for comment.
Related: Citi launches blockchain marketplace for private companies’ shares: Report
LG has been exploring opportunities in crypto for nearly a decade.
In 2018, LG CNS, a subsidiary of the LG Corporation, launched an in-house blockchain called “Monachain” aimed at businesses that could be used for digital authentication, payments and supply chain management.
LG Electronics developed a decentralized crypto wallet called Wallypto using the Hedera Hashgraph network at the height of the 2022 NFT boom. It served as a companion wallet for the LG Art Lab, an NFT platform that allowed users to display digital artwork on their TVs.
The NFT platform was shut down in June 2025, adding to a wave of NFT marketplace closures that year, while LG Electronics terminated Wallypto a few months later in September.
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- Arbitrum
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