Strategy’s new plan divides industry observers even as MSTR, STRC climb

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Written by Helen Partzstaff writerReviewed by Robert Lakinstaff editor

Written by Helen Partzstaff writer

Reviewed by Robert Lakinstaff editor

Strategy’s new plan divides industry observers even as MSTR, STRC climb

Latest NewsPublishedJun 30, 2026

Strategy’s new Bitcoin capital framework draws Wall Street backing from Benchmark with a $570 per share target even as traders question long-term demand risk.

Michael Saylor’s Strategy won support from some Wall Street analysts after unveiling a new capital framework, but the changes also sparked debate over the company’s long-term Bitcoin strategy and sustainability.

Benchmark Equity Research on Monday reiterated its Buy rating on Strategy’s Class A stock MSTR and maintained a 12-month price target of $570, as reported by a report reviewed by Cointelegraph.

Strategy’s common Class A stock, MSTR, rose 12.6% to about $92.70 on Monday, while its STRC preferred shares climbed 12.2% to around $83.70, as reported by TradingView and Yahoo Finance.

nevertheless, both stocks edged lower in premarket activity on Tuesday as some investors and industry observers remained skeptical about the durability of the new capital model.

What changed in Strategy’s capital framework

With its latest capital framework update, Strategy authorized potential Bitcoin (BTC) sales of up to $1.25 billion to raise capital instead of relying solely on issuing stock or debt.

The amount is equal to roughly 21,082 BTC at current prices, as reported by CoinGecko, or about 2.5% of the company’s total holdings of 847,363 BTC.

Source: TradingView

While Strategy has long described itself as a long-term accumulator of Bitcoin, the move is not the first time it has sold the biggest cryptocurrency. The company sold 32 BTC for $2.5 million in May 2026 and previously sold 704 BTC in 2022 as part of a tax-related transaction strategy, later repurchasing a similar amount of BTC.

Why Benchmark sees framework as positive

Benchmark argued the new framework addresses the main concerns investors had raised following weeks of volatility, giving the company more flexibility to manage its capital structure.

In the report, the research analysts stated the changes transform Strategy from a “one-way” Bitcoin accumulation vehicle into an active manager of both sides of its balance sheet.

Source: Benchmark Equity Research

“The upshot is that Strategy is now an active manager of both sides of its capital structure, an approach that we view as a notable positive for its shareholders,” Benchmark’s analysts wrote.

Related: Grayscale’s Pandl says Strategy should sell $3B Bitcoin to restore confidence

Investor Simon Dedic stated the move could mark a local bottom, suggesting that recent concerns around the company’s structure may have been overdone. The Moonrock Capital founder and managing partner also suggested some of the recent selling pressure may have come from Strategy preparing liquidity in advance of the update.

Skeptics question long-term implications

Not everyone viewed the new framework as a positive. Trader and investor Scott Melker stated Strategy appears to be making the changes investors wanted to see, including building a larger cash reserve and adopting a more flexible capital strategy.

nevertheless, he cautioned that “only time will tell” whether the new framework restores investor confidence, adding that Strategy has been the market’s main Bitcoin buyer.

Arca chief investment officer Jeff Dorman stated that Strategy may need to sell about $2 billion to $3 billion worth of Bitcoin to eliminate a “constant overhang” on the market.

Source: Jeff Dorman

Ripple CEO Brad Garlinghouse also criticized the company’s approach, arguing that “financial engineering doesn’t drive long-term value.” He told CNBC’s “Squawk on the Street” that Michael Saylor’s team “wasn’t focused on the right stuff” and that the strategy had “hurt the overall market.”

Magazine: Bitcoin slides to $58K, XRP hits $1 but onchain data promising: Market Moves

Cointelegraph is committed to independent, transparent journalism. This news article is produced in accordance with Cointelegraph’s Editorial Policy and aims to provide accurate and timely information. Readers are encouraged to verify information independently.

  • MicroStrategy
  • Michael Saylor
  • Stocks
  • Bitcoin Price
  • Bitcoin

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