What to know:
- Morgan Stanley is launching crypto trading on its E*Trade platform with a 50-basis-point fee, undercutting rivals like Coinbase, Robinhood and Schwab and intensifying a price war in digital-asset trading.
- Traditional finance analysts say the move could sharply compress margins for U.S. crypto exchanges, while crypto-native executives argue that global platforms have already diversified beyond spot-trading fees.
- Industry leaders see Morgan Stanley’s entry as both a competitive threat to U.S. exchanges and a positive step for mainstream crypto adoption, likely pushing exchanges further into derivatives, DeFi and international markets.
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